1977 Welcome Misura
Misura is officially established subsequent to the Ministry of Health’s authorization for the sale of the first sunflower seed and corn oil based dietetic oil.
With its whole wheat crackers, Misura becomes part of mealtimes for Italians. A new way of eating is born… Rich in fibre with Misura!
Misura rolls out its first light beverage line: grapefruit and orange, thirst quenching and without added sugar!
Misura transforms the Italians’ most beloved dish: the unique taste of pasta meets the goodness of fibre… Misura whole-wheat pasta is especially good!
Do you love fibre? Misura gives you what you crave with its whole wheat biscuits, scrumptious and crunchy… Perfect for starting your day with the energy you need!
Misura thinks of everything, even those with special needs and creates a soy-based line. A delicate biscuit and crunchy cracker… Break time becomes a treat!
Misura, specialist in whole-wheat products, rolls out a new product rich in fibre: whole-wheat ciambelle! Soft and yummy, they are perfect for a breakfast treat or at break time!
Misura was the first to replace sugar with maltitol, without sacrificing taste! A traditional biscuit made with yogurt… Unbeatable for its goodness!
We created truly unique biscuits: the Privolat biscuits. Their secret? They are milk and egg free but full of flavour! Perfect for those who have food intolerances but don’t want to forgo great taste!
The Privolat line welcomes a new product, the scrumptious Tortina with red berries, a delicious treat with a delicate and refined flavour! Perfect for those who must avoid milk and eggs but not the pleasure of a tasty snack!
The Privolat line is constantly adding new products! This time it is the yummy cornetti with scrumptious apricot filling or luscious chocolate filling!
The first and only cornflakes without added sugar make their debut to cut down on excess sugar intake… Enjoy a delicious, wholesome breakfast!
A new product in the no-added sugar line: a yummy cocoa biscuit… Crumbly shortcut pastry, low-fat cocoa, hazelnuts and… Goodness is served!
A multigrain line is created… A unique blend of grains and puffed cereals for a mouthwatering biscuit, rich in fibre… A pleasant break!
2 new sweets but without added sugar… A soft and delicate plumcake with yogurt and a soft cornetto with cherry filling! The sweet essence of pleasure.
A yummy biscuit with puffed rice and cocoa but milk and egg free… Made from a special recipe that makes them truly unique!
The first and only rusks without added sugar… Toasted flavour in a golden crumbly slice, perfect for enjoying during your good moments!
Misura created a truly unique whole-wheat blend: Misura fibrextra selezione. A new blend of soluble and insoluble fibre that make whole-wheat even more delicious and richer in fibre! Biscuits, snacks, rusks, crackers and pasta… You cannot choose anything better!
The Gustoleggero line, the perfect ally for those who want to cut down on fat but not good taste ! How? With a yummy cream-filled cornetto!
A blend of wheat, rice, corn and spelt in a crunchy biscuit, tasty and without added sugar… Start your day on a sweet note!
You don’t like whole wheat but you don’t want to forgo the benefits of fibre? We created Fibrebianche, the alternative to whole wheat that has all the goodness of vegetable fibre but it is not whole-wheat. Taste our forest honey biscuits, carrot plumcake, rusks or pasta… You will be hooked!
The Liberidì line for those who want to forgo gluten but not the freedom to enjoy scrumptious snacks… one snack filled with cocoa cream and one with apple jam. True pleasure is taking a mouthwatering break!
The low glycemic index line is a protagonist in our innovation. Why? Misura has replaced wheat starch with resistant starch, a flour extracted from corn in order to offer you two scrumptious biscuits… One with chocolate drops and another with hazelnuts, both with a glycemic index<35